Powell Peralta developed a signature art style, designed by Vernon Courtlandt Johnson, with a skeleton motif. In 1979 they created a skateboarding team called the Bones Brigade, which included many of the best skateboarders of the era. In 1978, George teamed up with Stacy Peralta forming Powell Peralta.Peralta was a big name in skateboarding and took over team management and advertising. Skateboarding changed and George Powell moved into wood laminates. While Powell was making them in his kitchen, someone mentioned they had a color like a human bone. He developed wheels named "Bones" because of the color of the first urethane bones wheels. In 1976, George built the Quiksilver ProSlalom deck which he marketed through Sims. When Powell was laid off from his job in the aerospace industry, he moved from Los Angeles to Santa Barbara to start his own skateboard manufacturing business. One of the test riders of one of his flexible slalom boards was Stacy Peralta. He also used some new materials like aluminum and fiberglass to fabricate his own composite boards. He bought urethane and baked his own wheels. With this prompting, Powell started making his own skateboards and wheels. Powell became interested in skateboarding again, as he realized urethane wheels improved a skateboard's ride. When Powell pulled an old one out of the garage, his son complained it did not ride smoothly. In 1974, Powell's son came and asked for a skateboard. George Powell studied engineering at Stanford University and started making homemade skateboards in 1957. The two company founders reunited to produce the company's now classic inventory under the name Powell Classic. Peralta left the company in 1991 and Powell continued to produce skateboard equipment as Powell, Bones Bearings and RollerBones. The company featured the Bones Brigade, a team of the era's top competitors. The company rose to prominence in the 1980s as skateboarding began maturing as a sport. Powell Peralta is an American skateboard company founded by George Powell and Stacy Peralta in 1978.
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